Without This You'll Get Stuck: Social Strategy and Content Tips

For certain entrepreneurs, social strategy and content can be hard. Paid ads, social media, and growth strategies can be a lot to wrap your head around. But it's not impossible. You don't need a certain "Jenny say kwah" to improve your social strategy and content. You just need the basics of a solid foundation to build on. Let's talk about how to grow this low-stress yet integral part of your business.

How Does the Content Marketing Part Work?

Content marketing means creating helpful, interesting, or entertaining content that brings your audience to your business. Ideally, it would happen naturally. Instead of pushing unclear ads in front of people, content marketing help you pull in your audience by answering their questions, solving their problems, or teaching them something new.

Content Marketing Examples:

• A blog post that explains how to use your product

• An Instagram carousel that breaks down a process

• A video tutorial that shows a behind-the-scenes process

HubSpot’s 2023 State of Marketing Report found that 70% of marketers are actively investing in content marketing because it brings in leads without the high cost of ads. Using a strong social strategy and content plan builds something reliable that turns strangers into followers and followers into buyers.

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Why Is Social Strategy and Content Marketing Important?

While paid ads can be helpful for some businesses, other opportunities arise to build content around what your audience actually wants, and it works around the clock. Each blog, podcast, or post you publish becomes a small billboard that works 24/7.

One of the benefits of content marketing is its ability to grow over time. Because it can provide answers to common questions, helpful guides, and everything in between, it becomes more credible to potential viewers. In turn, they may come back, share, and engage with what you post. Now let's get into how to build a growth strategy that actually works and isn't impossible to implement.

How to Start a Content Marketing Plan

The heart of a great content marketing plan is to understand your audience, speak to their needs, and stay consistent.

Questions to Ask When you Research:

• What problems does my ideal customer face?

• What questions are they typing into Google?

• What results are my audience hoping for?

  
  

Once you find your answers, build your strategy and content around them. Create content that’s useful, clear, and speaks directly to the people you want to reach. For example, if your audience often asks “how to choose the right tool,” you could write a blog post comparing the best options.

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Best Content Marketing Tools for Beginners

There is no shortage in the market for content marketing tools. Because of this, it can get tricky to swim through a sea of options. It's not about finding the best one. It's about finding the right one for you. The BEST one for you.

Some of the best Content Marketing Tools:

• Canva: Great for designing visuals and social posts

• Google Docs: Easy to collaborate and plan content

• Trello or Notion: Helps you track your content ideas and publishing schedule

• AnswerThePublic or Semrush: Helps you find out what your audience is searching for

  
  

These tools make it easier to stay organized and build a plan that works with your existing schedule. As your content grows, you can always adjust to accomodate your new workload.

Conclusion: Connection Over Marketing

Content isn’t just a way to get seen but a way to truly connect with your audience. In using real value, honesty, and clarity you provide a way for viewers to keep coming back. With these tips, you're well on your way to create a great social strategy and content plan!